Privacy Policy - Flycast Banners


Around the World, Flycast and its advertisers and affiliates are deeply committed to protecting the privacy of Internet users. Below is information outlining our continued support for the responsible management of consumer information. During the process of delivering an ad to you, Around the World does not collect any personally identifiable information about you such as name, address, phone number, or e-mail address. However, Around the World does obtain some types of non-personally identifiable information such as the Internet Service Provider you use to connect to the Internet, your browser type, or the type of computer operating system you use (Macintosh or Windows, for example). The information collected by Around the World is used for the purpose of targeting ads and measuring ad effectiveness on behalf of our advertisers. In some cases, you may voluntarily provide personal information in response to a specific ad (this ad may ask you to fill out a survey or provide your zip code). If this does occur, Around the World may collect this information on behalf of an advertiser. This information is used by an advertiser to respond to your request. In addition, Around the World may combine this information with other users' information and review it in an aggregate form to understand the type of individuals who view a specific type of ad or visit a particular kind of website. Engage Profiles Flycast Network Web sites use anonymous identifiers ("cookies") to collect anonymous preference and interest information. This information is provided by Flycast to Engage Technologies, Inc. ("Engage") and is used by Engage to create anonymous interest profiles on individual browsers. This information does not include any personally identifiable data (such as name, address or e-mail address) that is considered sensitive or controversial or would compromise a consumer's privacy. Engage profiles are accessed by Engage-enabled Web sites and marketers to tailor site content, promotions and advertising, and to perform market research. Engage allows consumers to opt-out from these profiles at any time. To do so, a user should visit, where they can receive an "opt out tag" that disables their browser from being recognized by the Engage system. For more information on Engage go to Participation in Industry-side Privacy Initiatives Flycast is involved with several recognized trade associations and privacy groups that are both actively shaping privacy policies and support consumer privacy. Among these is the Network Advertising Initiative (NAI), a group of third party ad networks dedicated to increasing consumer confidence in on-line advertising and the growth of the Internet economy. NAI is committed to providing users with a clear explanation of what data is being collected, how it is being used and why this is beneficial to a consumer's on-line experience. Additional information on NAI is available at On November 8, Flycast participated in a joint Federal Trade Commission and Department of Commerce workshop in Washington, D.C. Lyn Chitow Oakes, COO of Flycast, testified at this workshop along with several other NAI members. They described for government officials and privacy advocates NAI's efforts to develop a framework for self-regulation, and expanded upon NAI's principles of notice and choice. The group also used the forum to educate participants on the benefits of targeted advertising. Government officials listened to the group's testimony, and we believe that it was well received. To view footage of the FTC workshop, click here. We are also actively participating in the Direct Marketing Association's efforts to establish industry guidelines that safeguard the right to privacy, and are members of the Ad Club of New York, the New York New Media Association, the Interactive Advertising Bureau.


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